News Item
ICT innovators helping to keep Australian kids safe
AIIA News, 30 April 2007
Truant teens of Australia beware! A new mobile phone messaging system that alerts parents to their children’s absences from school has been implemented in Australia with great results.
School-parent communications moved into a new era when MGM Wireless delivered its first SMS based Automated Communication Solutions for schools in 2002. Following on from this success Messageyou™ was launched in 2003 and is now present in 14 per cent of all Australian secondary schools – both public and private.
Messagyou’s co-founder, Mark Fortunatow said the service played a vital role in the wider community that did not previously exist.
“MGM Wireless founded a product category that previously didn’t exist,” said Mark. “We have conducted extensive surveys into the impact of Messageyou – the solution has been proven in 100 per cent of all cases to increase student attendance and reduce unexplained absences and truancy.
“Student safety and welfare is improved, decreasing the likelihood of students falling behind academically and becoming socially disengaged. This means that students are more likely to achieve their educational, career and social potential.”
MGM Wireless has become the world leader in its field, with school users across Australia, USA and NZ. Today, just four years since Messagyou’s debut, MGM is a $ 16 million company.
Fortunatow and Messageyou co-founder Mark Hurd have been officially recognised for their efforts after recently being announced as finalists in the iAwards.
Fotunatow said he was excited at the prospect of becoming an iAwards winner, and it would be a huge boost for Messageyou in Australia and overseas.
“To win would give us recognition by our industry peers in the Australian ICT industry and allow us to showcase a great Australian innovation that delivers very significant social and community benefits,” Mark said.
Each year, the iAwards acknowledge the commitment of leading-edge Australian ICT companies not just to the industry, but to all sectors of the Australian economy.
The iAwards demonstrate to key government, media and industry stakeholders that the ICT industry is not just an important sector in its own right, but is a driver of productivity, job growth, social advancement and economic prosperity for all Australians.
This year’s iAwards will be held on Wednesday 30 May at the Sydney Convention and Exhibition Centre and will showcase the latest in Australian ICT creativity and innovation. More information can be found at the iAwards 2007 website.
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